UX / UI
by Valentina Marino
Real-time weather sourced by people
Coming from Colombia, I never really felt the need to use a weather app until I arrived in Amsterdam. Travelling from south to west within the same city, the weather can change much faster than weather forecast apps could predict and often times the predictions, the icons and weather descriptions don't represent people's real experience of the weather.
How could weather apps give a more accurate feel for the weather?
The main goal is to create a unique concept for an experiential weather app.
Aurae is a crowd-sourced weather app that displays the ever-changing states of the sky, based on real time user photos. It is designed to allow people to share how they are experiencing the weather in their local city, giving other users a more tangible feel for it.
Project Timeline & Process
Market & Competitor Research
Customer Journey Map, Personas, User Flow, Structure, Wireframes, Prototype Testing
MVP Flows & main Concept Development
Deliverables for development
The purpose of this research phase helped achieve the following goals:
Define people's behaviour when dealing with changes in the weather.
Find a common language between weather data and the user's experience of it.
Understand what motivates people to use weather apps.
Determine people's frustrations with the weather apps.
How to elevate the experience of weather apps.