Value Tuning is a qualitative methodology that helps understand our user’s conscious and unconscious experiences and define their expectations of our brand.
What might be the socio-cultural implications of introducing self-driving technology into Indian society,
and what might we in the West learn for the transportation of goods and services in the future?
project developed for Signify - Eindhoven, NETHERLANDS
Collaboration with Quicksand - Bangalore, INDIA
STBY, Amsterdam NL.