The Value Tuning is a qualitative methodology that helps to understand our user’s conscious and unconscious experiences and define their expectations of our brand.
It helps to transform our insights into guides to tune our design outcome to our users’ expectations, assuring our product exceeds the brand expectations and warrants the costumer satisfaction.
project developed for Signify - Eindhoven, NETHERLANDS
What might be the socio-cultural implications of introducing self-driving technology into Indian society,
and what might we in the West learn for the transportation of goods and services in the future?
Collaboration with Quicksand - Bangalore, INDIA
STBY, Amsterdam NL.